About Wow


The wow Cosmetics brand was founded in 2005 with the primary aim of introducing quality cosmetics products at competitive prices.

The wow brand expanded rapidly and quickly became the cosmetics brand with the largest number of stores in Israel. Without an advertising budget it became a well-known brand in Israel  bringing a significant change to the cosmetics market.
The success in the Israeli market brought a demand from overseas markets, WOW Cosmetics Products can now be found in hundreds of stores in the world.|
Walk into any WOW Cosmetics store and you will find a world of high-quality beauty products, in-house experts waiting to advise you, and a thoughtful store design that makes shopping fun and easy.

Our wide range of makeup, perfumes, fashion accessories, and face, body and hair care products suit every woman and any budget. Attentive WOW Cosmetics service representatives will make sure you get exactly what you need, for the best possible prices.
WOW Cosmetics' unique line of products is appropriate for every age group and designed to satisfy dynamic cosmetics needs. We continuously update the products we offer to stay in touch with the latest fashion and healthcare developments.
All products sold in wow Cosmetics stores are made with the highest standards of quality, are absolutely safe to use, and are fully licensed by the Israeli Ministry of Health and according to the European Cosmetics Regulation 1223/2009/EC.

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The branded stores are designed along the same lines as brand-name stores in other countries, with a focus on accessibility and harmony which, together with our characteristic emphasis on customer service, contribute to providing customers with a pleasant and easy buying experience.
wow Cosmetics pays the closest attention to maintaining high standards both in terms of product quality and the consistent level of service that we have pledged to provide for our clientele.
Wow Cosmetics takes pains to always remain at the cutting edge of developments and innovations in the quality and variety of products we offer, keeping abreast of the latest fashion trends while also making a reliably high level of customer service a priority.

As part of our vision of creating the very best shopping experience, WOW Cosmetics regularly incorporates constructive feedback from customers, suppliers and sales representatives worldwide. This open two-way communication has helped to further expand our diverse product lines and improve our personalized customer service.
In-house interactions, online customer service and regular customer satisfaction questionnaires are just a few of the ways WOW Cosmetics is listening to – and learning from – its best advisers: our loyal clientele. 

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